We first happened upon Pure Cake after having alligator and crawfish dogs (with the works) from one of our most favorite restaurants, Dat Dog. Contemplating the need to find something sweet rather quickly, we moseyed on across the street to this little cake shop. And when we walked in, it was like cake heaven…little cakes, big cakes, cakes on sticks, filled cakes on sticks, etc. Cake, cake, cake, cake, cake!
 
What first caught our eye were the ‘cake pops,’ which basically look like upside down lollipops except with cake. “A cake pop is when we take our scratch made cake, hand form it on a stick, and dip it in chocolate,” explained Danielle Ross, one of the owners of Pure Cake together with Monique Landaiche. “It’s our alternative to a cupcake. They are really rich, very dense, and a have fudge-like texture. We don’t put any extra frostings in them, so we keep that cake flavor without having an overpowering sweetness.”

For the cake pops, you get to choose between the classics – wedding cake, chocolate cake, bananas foster, praline, and German chocolate – and the really fun ‘filled’ pops…chocolate cake filled with peanut butter, salted caramel of cookie dough, red velvet cake filled with cream cheese frosting, and white cake filled with Italian cream or salted caramel. Mmmm mmmmm!
 
But cake pops are the only things poppin’ at Pure Cake. “Wedding cakes and custom cakes really are our specialty,” Danielle said. We try to be as creative as we can be and we try to create something that is exactly what our customer wants. So, with our wedding cakes, for example, Monique will sit down with the bride and/or groom, and just start talking about what their style is and the details about their wedding, and we’ll come up with a completely unique cake that’s just for them. We won’t re-create anything or copy anything. We really try to make every single cake that we do totally special for that person’s event.”

And those specialty cakes are quite special! From the Tales of the Cocktail’s 10th Anniversary cake to The Company Burger’s birthday cake, Pure Cake makes sure that your cake will be like no other.
 
Danielle added, “We like to experiment with new techniques all the time. We’re always evolving and making it better. We focus on high quality, fresh-baked products, all made from scratch. You’re going to taste things the way they used to taste before mass production. At the same time, we focus on design as well. We try to create something that people haven’t seen before, something that is unique.”

So, if you’re out and about the newly revitalized Freret St., be sure to stop in to Pure Cake. You will not be disappointed!
 
For more information about Pure Cake, please visit the website, Facebook, and Twitter.

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Pure Cake
5035 Freret St.
New Orleans, LA 70115
(504) 872-0065